Social networks have become essential for (Site notre bureau spécialisé) clubs. It serves as a media support, marketing tool, and other important revenue source.

Some teams are likely to gain millions of fans in Asia, the United States, Africa or the Middle East thanks to Instagram, TikTok, YouTube or even X. For example, the
Paris Saint-Germain a consideration that increases the name of supporters in international favor
Viral content on networks. According to the CIES (Site notre blog d’information) Observatory, the capital club is well on par with the more closely followed Ligue 1 clubs.

Social networks, the most followed L1 clubs

1-Paris Saint-Germain — around 208 million subscribers
2-AS Monaco — around 25 million
3-Olympique de Marseille — around 23.8 million
4-Olympique Lyonnais — around 14.6 million
5-LOSC Lille — around 8 million

In detail, Instagram is also PSG’s largest platform with around 65.5 million subscriptions. The reigning European champions on the franchise reach the ten million mark on YouTube in 2026. A first for a French brand. TikTok relies on one of its biggest growth engines. They still remain very far from the two biggest Spanish clubs in this area.

Social networks, the most followed clubs in the world

1-Real Madrid — approximately 470-480 million cumulative subscribers
2-FC Barcelona — around 430-440 million
3-Manchester United — around 230-240 million
4-Paris Saint-Germain — around 205-210 million
5-Manchester City – around 180-190 million