Major League soccer a king of a new one: heung-min sound. Arrived at Los Angeles FC in August, the South Korea anttack did not only score goals: he also revolutionized the club merchandising. Son jersey number 7 was snatched like never before, spraying the Lionel Messi record at Itimi with nearly 1.5 million esplages sold in just one month.

The sound effect has reduced the digital Australian plan. The LAFC Officels accounts has their number of subscribers double, and videos linked to the A-Explosive club, displaying an increase of 594% of views in August in August RMC. A wave of eshausiasme that has everything that the MLS has known so far.

Messi exceeds

Even Gareth Bale, a hostel star passed by Los Angeles, had never triggered such a craze. John Tarrington, Vice-President of the LAFC, confirms: “The impact of sound on our networks and our image is five times superior to that of Balem. «  » The MLS discovers unit of commercial and medical dimension thanks to the South Korean.

On the ground, son imposes Dec of his Loes: five goals and two passes died in six meetings at the Lafc in the West Confidence. But it was above all his Horse -based exploitation of the field: he tried the record of jerseys sold by Messi, transforming each match into a veretable event for the fans.